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A young girl named Alice tours the river with her two sisters and lays bored along the riverbanks when she sees an oddity in the scenery, that of a white rabbit wearing a coat and staring at a pocket watch as if late for an appointment. Her curiosity brings her to a rabbit hole where she falls down and finds herself in front of a tiny door that her size wouldn’t allow her to enter. Taking advice from a bottle with a note that says “Drink Me” scribbled on it, she finally enters the door. What follows is a series of growing and shrinking by way of eating and drinking certain food and drinks in the strange new world she finds herself in. Along the way she meets a variety of weird creatures such as talking animals, insects, and a pack of humanoid cards led by a Queen of Hearts that has an obsession for beheading her constituents.